In answer to a brief by Little White Lies magazine for the D&AD competition 2012 to design a cover that depicted an iconic image of the main character from Super 8, this project allowed for an exploration into childhood of the '70's; watching films such as Star Wars and Close Encounters and reading sci-fi comics.

Super 8, set in the '70's itself reflected those experiences and was made with reverance to those late '70's early 80's films.

Including some visual references from the film while still keeping the design contemporary, a comic book illustrative style was chosen for the facial image and other retro features such as the font and the lighting also used to create atmosphere. Early developments of the design incorporated the 3D alien cube which features in the film but this was scrapped as it complicated the image.